Whit more than twently years of experience in the audiovisual field, Juan Luis de No has worked as director, camera operator and editor for all the Spanish television broadcasters with emphasis on cultural programming. For the last ten years he has been fascinated by the Berber culture of Northern Morocco. By 2003 he joined the film production company Elegant Mob Films and together with filmmaker Javier Gòmez Serrano, started ti develop some projects about the realities of Northern Morocco and the Berber culture. One hundred meters away is the kast of those projects tunerd into film.